Aveda has shared details on its annual Earth Month fundraising campaign. This year, a shampoo bar – Aveda’s first shampoo bar created exclusively for hair – will help raise millions to protect and provide clean water to people in need around the world. 
 
Available starting April 1, Aveda is offering a new Limited-Edition Shampure Nurturing Shampoo Bar as part of its partnership with charity: water. Five dollars from each sale will go directly to charity: water’s clean water projects.
 
The Shampure shampoo bar gently cleanses to provide weightless, long-lasting nourishment while infusing hair with one of Aveda’s aromas. It features zero plastic packaging and is silicone-free, sulfate cleanser free, cruelty-free and vegan.
 
The shampoo bar is available throughout Earth Month in Aveda stores, Aveda salons, and online at Aveda.com.
 
Also, for the first time, 100% of all sales online and in U.S. Aveda stores on Earth Day 2021 (April 22) will be donated to charity: water.